Years ago, I had a had a second phone line in my home office for data and faxes. Remember faxes?
I didn’t want anybody calling in to that line. I also didn’t want to pay the extra for an unlisted number. Fortunately, there’s an alternative. The phone company doesn’t advertise this fact, but you can get a phone in another name. Any name.
So I chose the name of Lex Luthor, Superman’s arch-nemesis.
It didn’t take long for the name to show up on mailing lists. Lots of them. So I started to save up a few direct mail pitches, gaining a glimpse into the criminal mastermind market.
Click on the images for a full-size view.
They tempted him with a free pint of Ben & Jerry’s ice cream every month for a year! Not even Cherries Garcia distracts Luthor from his mission of malevolence and mayhem. The “helping to build a better world” pitch is all wrong too.
What would people think about a global menace shopping at their nice suburban supermarket? Even nefarious criminals need to buy toilet paper and laundry detergent.
That could be him pushing the cart with the sticky wheel, clipping coupons, squinting to read expiration dates. He doesn’t look so evil in person.